{"id":3476,"date":"2026-04-01T09:17:06","date_gmt":"2026-04-01T07:17:06","guid":{"rendered":"https:\/\/diarieducacio.cat\/artseducacio\/?p=3476"},"modified":"2026-04-01T09:17:08","modified_gmt":"2026-04-01T07:17:08","slug":"nou-impuls-a-la-produccio-audiovisual-i-el-talent-local","status":"publish","type":"post","link":"https:\/\/diarieducacio.cat\/artseducacio\/2026\/04\/01\/nou-impuls-a-la-produccio-audiovisual-i-el-talent-local\/","title":{"rendered":"Nou impuls a la producci\u00f3 audiovisual i el talent local"},"content":{"rendered":"\n

La Regidoria de Cultura i Ind\u00fastries Creatives<\/strong>, a trav\u00e9s de la Direcci\u00f3 d\u2019Ind\u00fastries Creatives de l\u2019Institut de Cultura de Barcelona (ICUB), ha impulsat, en col\u00b7laboraci\u00f3 amb betev\u00e9<\/strong>, dos programes que neixen amb l\u2019objectiu de promoure la producci\u00f3 audiovisual a la ciutat i fomentar el talent emergent local. Els dos programes de televisi\u00f3, Episodic<\/em><\/strong> <\/strong>i Barcelona i jo<\/em><\/strong>, reforcen la col\u00b7laboraci\u00f3 amb el mitj\u00e0 p\u00fablic de la ciutat i amplien les oportunitats perqu\u00e8 estudiants, creadors i professionals participin en projectes de nova producci\u00f3 vinculats al relat i la mem\u00f2ria cultural de Barcelona.<\/p>\n\n\n\n

Els programes s\u2019inscriuen en les accions previstes en el conveni marc entre l\u2019ICUB i betev\u00e9, i reforcen el paper del mitj\u00e0 p\u00fablic com a plataforma de producci\u00f3 i difusi\u00f3 de l\u2019audiovisual catal\u00e0.<\/p>\n\n\n\n

Episodic<\/em>: el talent emergent es fa s\u00e8rie<\/strong><\/strong><\/p>\n\n\n\n

El programa Episodic<\/em> <\/strong>neix fruit de la col\u00b7laboraci\u00f3 de l\u2019ICUB amb betev\u00e9 i la productora Serielizados en un format que busca detectar, acompanyar i potenciar el talent emergent, i oferir oportunitats professionals als estudiants d\u2019escoles, universitats i centres de formaci\u00f3 professional del sector audiovisual de la ciutat<\/strong>.<\/p>\n\n\n\n

La iniciativa consisteix en la producci\u00f3 de s\u00e8ries de televisi\u00f3 curtes basades en grans \u00e8xits contemporanis catalans: obres de teatre, novel\u00b7les o altres peces com \u00e0lbums d\u2019artistes musicals. L\u2019adaptaci\u00f3 ofereix una mirada renovada sobre l\u2019obra i en facilita la difusi\u00f3 en formats audiovisuals.<\/p>\n\n\n\n

L\u2019obra seleccionada per a la primera edici\u00f3 \u00e9s El principi d\u2019Arqu\u00edmedes<\/em><\/strong>, de Josep Maria Mir\u00f3. La producci\u00f3 es realitzar\u00e0 amb la participaci\u00f3 de 34 estudiants<\/strong> de grau o m\u00e0ster, procedents de 12 centres educatius<\/strong> de cinema, disseny, m\u00fasica i comunicaci\u00f3 audiovisual amb seu a Barcelona: La Salle-URL IASLAB, M\u00e0ster de Gui\u00f3 UB-UdL, UPF, Blanquerna-URL, ESCAC (centre adscrit a la UB), SAE Barcelona, ECIB \u2013 Escola de Cine de Barcelona, ESMUC \u2013 Escola Superior de M\u00fasica, Bande \u00e0 Part \u2013 Escuela de Cine, UAB, Tecnocampus i EMAV.<\/strong><\/p>\n\n\n\n

La selecci\u00f3 s\u2019ha fet mitjan\u00e7ant una convocat\u00f2ria oberta amb m\u00e9s de 80 candidatures, que ha perm\u00e8s configurar equips complets de direcci\u00f3, gui\u00f3, producci\u00f3, fotografia, muntatge, so, art, vestuari, m\u00fasica i disseny gr\u00e0fic. Els estudiants participaran en r\u00e8gim de pr\u00e0ctiques curriculars o extracurriculars, garantint equips paritaris, diversos i eficients<\/strong>.<\/p>\n\n\n\n

El programa Episodic <\/em><\/strong>\u00e9s una idea i producci\u00f3 de Serielizados <\/strong>per a betev\u00e9, i es desplegar\u00e0 durant tot el 2026: gui\u00f3 el primer trimestre, preproducci\u00f3 entre mar\u00e7 i juny, rodatge al juny i juliol, i postproducci\u00f3 a l\u2019agost. L\u2019estrena es far\u00e0 a la tardor a betev\u00e9, amb la voluntat d\u2019impulsar la participaci\u00f3 en festivals internacionals.<\/p>\n\n\n\n

Barcelona i jo<\/em>: converses amb personalitats de la cultura barcelonina<\/strong><\/p>\n\n\n\n

Per la seva banda, Barcelona i jo<\/em><\/strong> \u00e9s un programa d\u2019entrevistes de 30 minuts, realitzat a partir d\u2019una idea de la productora Amicci Mei<\/strong>, que vol documentar, difondre i recon\u00e8ixer la traject\u00f2ria de personalitats rellevants de la cultura, l\u2019art i la creativitat de la ciutat.<\/p>\n\n\n\n

Cada episodi recupera la veu de figures que han contribu\u00eft a construir l\u2019imaginari cultural de Barcelona. A trav\u00e9s de converses personals amb artistes, pensadors, creadors i agitadors culturals, el programa repassa moments clau de la hist\u00f2ria recent de la ciutat: la Nova Can\u00e7\u00f3, el boom del disseny, la moda com a valor cultural, la Barcelona ol\u00edmpica, la contracultura o els escenaris teatrals dels anys 70.<\/p>\n\n\n\n

El primer entrevistat ser\u00e0\u00a0Mario Gas<\/strong>, actor i director, una destacada figura de les arts esc\u00e8niques a l\u2019Estat. Els altres personatges que apareixeran a la s\u00e8rie s\u00f3n\u00a0Marcel Monlle\u00f3, Carme Sol\u00e9-Vendrell, Beth Gal\u00ed, Margarita Obiols, Elisenda Nadal, Enric Casasses, Antoni Ros-Marb\u00e0, Daniel Mart\u00ednez, Nancy Tu\u00f1\u00f3n, Xavier Oliver, Joan-Pere Viladecans i Carme Sansa<\/strong>. El programa compta amb la col\u00b7laboraci\u00f3 de betev\u00e9 i la productora\u00a0Amici Miei Produccions<\/strong>.<\/p>\n\n\n\n

Dues produccions dins de la Mesura de Govern d\u2019Impuls al Sector Audiovisual<\/strong><\/p>\n\n\n\n

Aquestes iniciatives s\u2019inscriuen en el proc\u00e9s de desplegament de la Mesura de Govern d\u2019Impuls al Sector Audiovisual<\/strong>, aprovada el 2024, que t\u00e9 com a objectiu refor\u00e7ar l\u2019ecosistema audiovisual de Barcelona en un context de transformaci\u00f3 global i d\u2019expansi\u00f3 tecnol\u00f2gica.<\/p>\n\n\n\n

La Mesura estableix noves eines per enfortir la formaci\u00f3 i la retenci\u00f3 de talent<\/strong>, acompanyar el teixit productiu<\/strong>, promoure la innovaci\u00f3 i la recerca aplicada<\/strong> i consolidar espais de cooperaci\u00f3<\/strong> amb els agents del sector. Preveu, entre altres actuacions, la posada en marxa del F\u00f2rum\/Taula de l\u2019Audiovisual<\/strong>, la millora del sistema productiu a trav\u00e9s de nous programes de suport, el refor\u00e7 de les aliances amb entitats i centres educatius, i l\u2019impuls de l\u00ednies estrat\u00e8giques en internacionalitzaci\u00f3 i desenvolupament tecnol\u00f2gic.<\/p>\n\n\n\n

El desplegament de la Mesura tamb\u00e9 ha perm\u00e8s consolidar el conveni marc amb betev\u00e9<\/strong>, que posiciona el mitj\u00e0 p\u00fablic com a pe\u00e7a clau en la difusi\u00f3 del talent emergent, la producci\u00f3 de contingut cultural i la preservaci\u00f3 de la mem\u00f2ria audiovisual de la ciutat. Amb aquest conjunt d\u2019accions, Barcelona continua avan\u00e7ant en el seu objectiu de ser un pol de refer\u00e8ncia internacional<\/strong> en la creaci\u00f3, la producci\u00f3 i la innovaci\u00f3 audiovisual.<\/p>\n","protected":false},"excerpt":{"rendered":"

La Regidoria de Cultura i Ind\u00fastries Creatives, a trav\u00e9s de la Direcci\u00f3 d\u2019Ind\u00fastries Creatives de l\u2019Institut de Cultura de Barcelona (ICUB), ha impulsat, en col\u00b7laboraci\u00f3 amb betev\u00e9, dos programes que neixen amb l\u2019objectiu de promoure la producci\u00f3 audiovisual a la ciutat i fomentar el talent emergent local. Els dos programes de televisi\u00f3, Episodic i Barcelona i jo, reforcen la<\/p>\n","protected":false},"author":1138,"featured_media":3477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108],"tags":[203,182,138,324,126,96,97,127,121,117],"tipo":[222],"class_list":{"0":"post-3476","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-es-noticia","8":"tag-art-i-cultura","9":"tag-art-i-educacio","10":"tag-art-i-escola","11":"tag-audiovisuals","12":"tag-beneficis-de-la-cultura-i-educacio-artistica","13":"tag-cultura-bcn","14":"tag-cultura-escola","15":"tag-cultura-i-educacio","16":"tag-cultura-i-escola","17":"tag-educacio-artistica-i-cultural","18":"tipo-actualitat"},"yoast_head":"\nNou impuls a la producci\u00f3 audiovisual i el talent local - Arts & Educaci\u00f3<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diarieducacio.cat\/artseducacio\/2026\/04\/01\/nou-impuls-a-la-produccio-audiovisual-i-el-talent-local\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nou impuls a la producci\u00f3 audiovisual i el talent local - Arts & Educaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"La Regidoria de Cultura i Ind\u00fastries Creatives, a trav\u00e9s de la Direcci\u00f3 d\u2019Ind\u00fastries Creatives de l\u2019Institut de Cultura de Barcelona (ICUB), ha impulsat, en col\u00b7laboraci\u00f3 amb betev\u00e9, dos programes que neixen amb l\u2019objectiu de promoure la producci\u00f3 audiovisual a la ciutat i fomentar el talent emergent local. 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