{"id":3322,"date":"2018-03-04T02:06:11","date_gmt":"2018-03-04T01:06:11","guid":{"rendered":"https:\/\/nostalgic-ishizaka.82-223-1-47.plesk.page\/rosasensat\/2018\/03\/04\/educac-pas-endavant-cap-leducacio-mediatica\/"},"modified":"2024-10-27T21:43:54","modified_gmt":"2024-10-27T20:43:54","slug":"educac-pas-endavant-cap-leducacio-mediatica","status":"publish","type":"post","link":"https:\/\/diarieducacio.cat\/rosasensat\/2018\/03\/04\/educac-pas-endavant-cap-leducacio-mediatica\/","title":{"rendered":"Educac: un pas endavant cap a l’educaci\u00f3 medi\u00e0tica"},"content":{"rendered":"

\"\"<\/a><\/p>\n

El Consell de l\u2019Audiovisual de Catalunya, en col\u00b7laboraci\u00f3 amb el Departament d\u2019Ensenyament, ha posat en funcionament un portal sobre educaci\u00f3 en comunicaci\u00f3 audiovisual amb el nom d\u2019EduCAC. A EduCAC http:\/\/www.educac.cat\/<\/a> hi trobem b\u00e0sicament materials did\u00e0ctics per al professorat, amb recursos pedag\u00f2gics sobre l\u2019an\u00e0lisi dels mitjans de comunicaci\u00f3 i el llenguatge audiovisual, aix\u00ed com continguts i propostes per a les fam\u00edlies relacionats amb el consum dels audiovisuals i internet.<\/p>\n

Tot aquest material en l\u00ednia irromp amb for\u00e7a en el panorama de l\u2019alfabetitzaci\u00f3 medi\u00e0tica en el nostre pa\u00eds. Un panorama trist i desolat, caracteritzat per l\u2019oblit i la manca de voluntat per implementar de deb\u00f2 l\u2019educaci\u00f3 en comunicaci\u00f3 audiovisual, i que t\u00e9 com a columna principal el voluntarisme del professorat interessat en la transmissi\u00f3 d\u2019una consci\u00e8ncia cr\u00edtica i anal\u00edtica davant les pantalles.<\/p>\n

Aquestes propostes did\u00e0ctiques d\u2019EduCAC tenen la vocaci\u00f3 d\u2019acompanyar els escolars en la seva traject\u00f2ria per alfabetitzar-se en comunicaci\u00f3<\/strong><\/p><\/blockquote>\n

No podem plantejar-nos educar ciutadans i ciutadanes lliures sense que tinguin capacitat d\u2019interpretar de manera cr\u00edtica i reflexiva la publicitat, els programes d\u2019entreteniment, els informatius, els continguts dels youtubers<\/i> o tot el magma que troben a les xarxes socials, i aix\u00f2 \u00e9s el que ofereix aquest portal amb un important desplegament de creativitat i professionalitat.<\/p>\n

Una ullada reflexiva des de la preocupaci\u00f3 per una educaci\u00f3 m\u00faltiple ens fa veure tres elements de considerable gravetat d\u2019avui en dia:<\/p>\n

– Una acceleraci\u00f3 tecnol\u00f2gica que no t\u00e9 un substrat social ni \u00e8tic, que no est\u00e0 plantejada com un b\u00e9 com\u00fa, sin\u00f3 que est\u00e0 dirigida exclusivament al benefici econ\u00f2mic i a l\u2019increment consumista.<\/p>\n

– Una poderosa superestructura de les idees controlada per uns mitjans de comunicaci\u00f3 dominants que alienen, manipulen i que imposen una forma de coneixement de la realitat poc rigorosa, superficial, falsa i que transmeten a la ciutadania contravalors i comportaments que no s\u2019adiuen amb els valors educatius i de la vida c\u00edvica.<\/p>\n

– El no reconeixement (no sobre el paper, sin\u00f3 efectiu, de veritat…) del dret a l\u2019educaci\u00f3 en comunicaci\u00f3 de la ciutadania.<\/p>\n

Les comunicacions audiovisuals de masses desenvolupen un paper fonamental en la vida de les noves generacions<\/strong><\/p><\/blockquote>\n

En canvi, el seu paper a l\u2019ensenyament no \u00e9s ni de bon tros proporcional a aquesta import\u00e0ncia. Despr\u00e9s de m\u00e9s de seixanta anys dels primers moviment d\u2019educomunicaci\u00f3 al m\u00f3n, observem com bona part dels plantejaments actuals deambulen cap a postures instrumentals i tecnologistes. Sovint, la preocupaci\u00f3 per l\u2019efici\u00e8ncia tecnol\u00f2gica es converteix en all\u00f2 fonamental i \u00fanic en les accions pedag\u00f2giques que tenen l\u2019etiqueta de comunicaci\u00f3. Els qui adopten aquest plantejament d\u2019enaltiment tecnol\u00f2gic sembla que estan conven\u00e7uts que la capacitaci\u00f3 dels nois i noies com a operadors t\u00e8cnics els d\u00f3na les claus del coneixement. A m\u00e9s estan conven\u00e7uts que la tecnologia \u00e9s neutral o com si n\u2019hi hagu\u00e9s prou que un missatge fos vehiculat per una tecnologia perqu\u00e8 es torn\u00e9s efica\u00e7.<\/p>\n

\"\"<\/a><\/p>\n

Els nous corrents autoproclamats d\u2019innovaci\u00f3 educativa, sorprenentment sense opini\u00f3 expressada pel que fa a l\u2019educaci\u00f3 medi\u00e0tica, \u00a0haurien de valorar que els coneixements merament instrumentals no porten gaire lluny. No serveix de gaire ensenyar a llegir si despr\u00e9s no s\u2019aconsegueix que es llegeixi. Capacitant els alumnes nom\u00e9s en l\u2019\u00fas de les tecnologies, sense c\u00e0rrega anal\u00edtica i cr\u00edtica, no es garanteix que les facin \u00a0servir de manera creativa, respectuosa i \u00e8tica.<\/p>\n

Les experi\u00e8ncies m\u00e9s reeixides en educomunicaci\u00f3 proposen una educaci\u00f3 en mitjans de comunicaci\u00f3 que integri en un mateix projecte, la capacitat d\u2019expressi\u00f3, la comprensi\u00f3 del llenguatge de la comunicaci\u00f3 i l\u2019an\u00e0lisi cr\u00edtica<\/strong><\/p><\/blockquote>\n

Les experi\u00e8ncies m\u00e9s reeixides en educomunicaci\u00f3 proposen una educaci\u00f3 en mitjans de comunicaci\u00f3 que integri en un mateix projecte, la capacitat d\u2019expressi\u00f3, la comprensi\u00f3 del llenguatge de la comunicaci\u00f3 i l\u2019an\u00e0lisi cr\u00edtica; i aqu\u00ed EduCAC l\u2019encerta plenament amb tutorials sobre producci\u00f3 escolar, i amb proposta d\u2019an\u00e0lisi dels informatius, de la publicitat, de l\u2019entreteniment televisiu, del m\u00f3n d\u2019internet o de la utilitzaci\u00f3 del m\u00f2bils.<\/p>\n

\u00c9s una lleugeresa donar per suposat que cadasc\u00fa de nosaltres t\u00e9 capacitat per discriminar i per tra\u00e7ar un itinerari \u00e8tic enmig del marem\u00e0gnum immens que representen avui els mitjans dominants de comunicaci\u00f3, des del cinema fins als whatsapp<\/i>, passant per la televisi\u00f3, internet o la play<\/i>. No \u00e9s f\u00e0cil trobar el cam\u00ed, mantenir un esquema de valors, un entramat moral, un ordre mental. I encara menys si ets nen o nena o adolescent, perqu\u00e8 l\u2019estructuraci\u00f3 del pensament, la capacitat de cr\u00edtica i d\u2019interpretaci\u00f3 del m\u00f3n es construeixen, no s\u00f3n innates.<\/p>\n

Avui s\u00f3n els mitjans de comunicaci\u00f3 el principal agent constructor de la mem\u00f2ria i de la consci\u00e8ncia col\u00b7lectiva. El desenvolupament de nous mitjans de comunicaci\u00f3 ha suposat una greu amena\u00e7a per al predomini de la paraula impresa, i sens dubte est\u00e0 canviant \u00a0fonamentalment la nostra manera de fer servir el llenguatge. En el moment actual, s\u2019afirma, tota alfabetitzaci\u00f3 \u00e9s inevitablement i necess\u00e0riament una alfabetitzaci\u00f3 multimedi\u00e0tica. Per aix\u00f2 crida l\u2019atenci\u00f3 la negaci\u00f3 al dret (efectiu, no nom\u00e9s te\u00f2ric) a l\u2019educaci\u00f3 en els mitjans de comunicaci\u00f3 precisament de qui paga aquest mitjans, a trav\u00e9s de l\u2019import d\u2019una entrada, dels impostos o de la compra d\u2019uns productes que tenen incorporat en el seu preu el plus del cost publicitari. L\u2019educaci\u00f3 en comunicaci\u00f3 ha de ser considerada avui com una normalitzaci\u00f3 hist\u00f2rica, com una reparaci\u00f3 de la democr\u00e0cia social.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avui s\u00f3n els mitjans de comunicaci\u00f3 el principal agent constructor de la mem\u00f2ria i de la consci\u00e8ncia col\u00b7lectiva. El desenvolupament de nous mitjans de comunicaci\u00f3 ha suposat una greu amena\u00e7a per al predomini de la paraula impresa, i sens dubte est\u00e0 canviant fonamentalment la nostra manera de fer servir el llenguatge.,<\/p>\n","protected":false},"author":1,"featured_media":3324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"tipo":[],"class_list":{"0":"post-3322","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general"},"yoast_head":"\nEducac: un pas endavant cap a l'educaci\u00f3 medi\u00e0tica - Blog de Rosa Sensat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diarieducacio.cat\/rosasensat\/2018\/03\/04\/educac-pas-endavant-cap-leducacio-mediatica\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Educac: un pas endavant cap a l'educaci\u00f3 medi\u00e0tica - Blog de Rosa Sensat\" \/>\n<meta property=\"og:description\" content=\"Avui s\u00f3n els mitjans de comunicaci\u00f3 el principal agent constructor de la mem\u00f2ria i de la consci\u00e8ncia col\u00b7lectiva. 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