{"id":416,"date":"2015-03-02T14:40:44","date_gmt":"2015-03-02T13:40:44","guid":{"rendered":"https:\/\/diarieducacio.cat\/ullalmon\/?p=416"},"modified":"2024-05-07T10:46:46","modified_gmt":"2024-05-07T08:46:46","slug":"loreal-rectifica-un-anunci-es-presumia-de-no-saber-matematiques","status":"publish","type":"post","link":"https:\/\/diarieducacio.cat\/ullalmon\/2015\/03\/02\/loreal-rectifica-un-anunci-es-presumia-de-no-saber-matematiques\/","title":{"rendered":"L&#8217;Or\u00e9al rectifica: no saber matem\u00e0tiques no \u00e9s per presumir-ne"},"content":{"rendered":"<p>&#8220;L&#8217;edat \u00e9s nom\u00e9s un n\u00famero. I les matem\u00e0tiques mai no han sigut el meu fort&#8221;. Aquestes paraules, signades per Helen Mirren en una campanya publicit\u00e0ria de l&#8217;Or\u00e9al, la gran multinacional de productes de bellesa, han generat controv\u00e8rsia a Anglaterra. La intenci\u00f3 de l&#8217;afirmaci\u00f3, en boca d&#8217;aquesta actriu de 69 anys, \u00e9s trencar amb la dictadura de la joventut en mat\u00e8ria de bellesa. Per\u00f2 segons l&#8217;entitat <a href=\"http:\/\/www.nationalnumeracy.org.uk\/about-us\/index.html\">National Numeracy<\/a>, l&#8217;anunci contribueix tamb\u00e9 a <strong>menysprear el coneixement de matem\u00e0tiques<\/strong>.<\/p>\n<p>Aix\u00ed ho van fer saber des de National Numeracy a l&#8217;Or\u00e9al a trav\u00e9s del seu compte de Twitter. &#8220;\u00c9s decebedor veure com Helen Mirren presumeix de les seves baixes capacitats matem\u00e0tiques a la campanya de l&#8217;Or\u00e9al&#8221;, van piular. Tot seguit la multinacional els va respondre: &#8220;Gr\u00e0cies per fer-nos-ho arribar, no estava pensat perqu\u00e8 s&#8217;interpret\u00e9s d&#8217;aquesta manera. L&#8217;estem canviant i aviat podr\u00e0 veure els nous anuncis&#8221;.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"ca\"><p><a href=\"https:\/\/twitter.com\/Nat_Numeracy\">@Nat_Numeracy<\/a> Thanks for raising this, we hadn\u2019t meant it to be interpreted this way. We\u2019re changing it right away &amp; you\u2019ll see new ads soon<\/p>\n<p>\u2014 L&#8217;Or\u00e9al Paris UK (@LOrealParisUK) <a href=\"https:\/\/twitter.com\/LOrealParisUK\/status\/570904818522431490\">February 26, 2015<\/a><\/p><\/blockquote>\n<p>En declaracions a la <a href=\"http:\/\/www.bbc.com\/news\/education-31658852\">BBC<\/a>, el director executiu de National Numeracy agra\u00efa la rectificaci\u00f3 de l&#8217;empresa, i alertava que l&#8217;anunci no nom\u00e9s era problem\u00e0tic pel menysteniment de les matem\u00e0tiques, sin\u00f3 perqu\u00e8 a m\u00e9s sortia de la boca d&#8217;una dona. &#8220;Sabem que les dones i les noies tenen un baix nivell de confian\u00e7a \u2013i elevats nivells d&#8217;ansietat\u2013 pel que fa a les matem\u00e0tiques\u2013. Per aix\u00f2 \u00e9s molt important que anuncis dirigits a elles no perpetu\u00efn el mite que les dones no serveixen per les matem\u00e0tiques&#8221;, afirmava Mike Ellicock.<\/p>\n<p>La frase acompanyava el cartell publicitari de la campanya de l&#8217;Or\u00e9al.<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"ca\"><p>\nA great idea for an ad campaign, executed very badly. Fire your ad agency <a href=\"https:\/\/twitter.com\/LOrealParisUK\">@LOrealParisUK<\/a> <a href=\"https:\/\/twitter.com\/Loreal\">@Loreal<\/a> <a href=\"http:\/\/t.co\/pX3VUBhWLG\">pic.twitter.com\/pX3VUBhWLG<\/a><\/p>\n<p>\u2014 Belinda Parmar (@belindaparmar) <a href=\"https:\/\/twitter.com\/belindaparmar\/status\/566901477940420609\">February 15, 2015<\/a>\n<\/p><\/blockquote>\n<p>Aqu\u00ed es pot veure l&#8217;anunci que es passa per televisi\u00f3:<\/p>\n<p>http:\/\/youtu.be\/3Y08V7q9JRA<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En l&#8217;anunci l&#8217;actriu Helen Mirren menyspreava les matem\u00e0tiques, fet que va denunciar l&#8217;entitat National Numeracy en considerar que aix\u00f2 podia perpetuar el mite de que les dones no serveixen per a aquesta mat\u00e8ria. <\/p>\n","protected":false},"author":3,"featured_media":417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[22,23],"tipo":[],"class_list":{"0":"post-416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-general","8":"tag-matematiques","9":"tag-publicitat"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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